| Hey Pod Pals!
This newsletter was lovingly curated (without the use of any AI) in real time on Thursday morning at 8:20 am CST.
I'm getting the newsletter party started a little early today because I've got a busy morning schedule so let's dive in!
⭐️ This week we are going to talk about my favorite paid ads strategy: podcast player app banner ads!
I wish that I knew about this strategy back in 2015-2016 during my first year as a podcaster! I was driving the podcast growth struggle bus trying to figure out how to run FB ads to promote my show and I was basically just handing money over to Mark Zuckerberg with no expectations at all of a positive result!
Then one day I was introduced to Overcast FM and their banner ads platform. Overcast FM is a podcast player, just like Apple Podcasts and Spotify....but smaller....although there are still millions of people listening on this app.
Overcast FM allows you to run a banner ad on their platform which means that you can advertise your podcast directly to a podcast listener as they are listening to a show in the podcast category that you selected.
EXAMPLE: I can run a 30 day banner ad in the business category for my show Podcasting Business School. If you are on the Overcast FM app listening to a business show my banner ad will eventually pop up. You can click on it, subscribe, and start listening to shows right away!
Now if you are excited about running a banner ad here are a few pro tips:
✅ 1. You get to customize two lines of text on your banner ad....make them count! Make this text super attractive for potential listeners and be sure to PREVIEW your banner ad to confirm the text all fits correctly.
✅ 2. Shoot for an ad price that has an estimated $7.00 CPA (cost per new subscriber) or below.
✅ 3. Don't choose the ALL category where they run your ad across all of the podcast categories at once. I've never seen this produce a good result.
✅ 4. Don't run an ad in more than one category at once....I've experimented with this and it definitely waters down your results as the same people might be seeing your ad in multiple categories.
If you want to learn more specifics of my Overcast FM ads strategy check out this week's podcast episode!
🎤 Episode 527: Strategies that are currently helping me grow my podcast, email list, and social media following.
Top Takeaways:
*The simple email list building tactic that added 189 new subscribers in just one month.
*My go-to social media app that is driving real results with minimal effort.
*Why the demise of Google Podcasts has helped the Overcast FM platform.
*My "tangential listener" podcast player ad strategy that allowed me to get 79 new podcast subscribers last month from a sports category ad (for my business show!).
⭐️ CLICK HERE to listen to the latest episodes of Podcasting Business School
📢 Podcast Audit episode:
One of my newly certified Podcast Growth Coaches Pat Fenner stepped into the coaching seat to dish out some of her best podcast growth strategies in this Podcast Audit episode.
Check out episode 526 to hear all about it.
📌Upcoming Events📌
Here are a few upcoming events that I will be either hosting or speaking at:
The Podcast Profit Summit: November 16-17. I'm one of twenty speakers for this virtual summit all about monetizing your podcast!
Get More Clients From Your Content Summit (by Capsho): November 18-20. I'm one of the collaboration partners for this event that is being hosted by my Pod Pals over at Capsho!
Podcasting Business School FREE Monthly Workshop: November 19th. I will be teaching about the TEN big mistakes that will negatively impact your podcast growth.
Podfest Expo: January 16-19th, 2025. I'm excited to announce that I will be speaking at Podfest Expo for the 7th consecutive year. I'm going to plan lots of free small group coaching and meet ups at this event. Get your tickets and stay tuned!
🤩 Client testimonial of the week: My client Stephanie Shaw has an awesome podcast called the Hello Hot Flash podcast.
Check out what she has to say about working with me:
"Since joining the Download Growth Club, in under 30 days, my downloads have doubled and I finally have a strategy for monetization!"
💥What's happening on THREADS this week:
A couple of days ago I took about 30 seconds to write an all text post on Threads that brought in over 80 new followers.....the algorithm is your friend on this app! HERE is the post if you want to check it out!
🚨 Last thing for today: My Podcast Profit Potential Discovery Call calendar has been filling up so I just added some more time slots for the sprint to the end of the year. If you have recently tried to get on my calendar to discuss working together and couldn't find a spot...give it another try!
That is all for today. I'm going to keep my morning sprint going. I'm off to do a podcast interview and then I've got a calendar full of coaching and consulting sessions!
Your Pod Pal,
Adam
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⭐️ P.S. Ready to learn how to grow your podcast and leverage it to get more clients?⭐️
When you are ready, here are a few ways I can help:
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