Four ways to use audience audio clips for better podcast engagement.

It is ALWAYS a good idea to make our audience a part of our show. Using audience audio clips is a great way to build expert positioning and create superfans of our show.

Here are FOUR ways to utilize audience audio clips on your podcast:

✅ 1. Have them record a quick intro for an upcoming episode. Provide a simple script to read like "Hey this is Joe from Boise, Idaho and you are listening to the latest episode of the Awesome Adam podcast."

✅ 2. Have them submit audio with an episode recommendation. These are great for encouraging a newer listener to start binge listening. 

✅ 3. Have them submit a question that you will answer on the podcast. These Q&A episodes can be a regular part of your show or you can save them for a benchmark episode (episode 100, etc). 

✅ 4. Have your clients record testimonial audio clips. These are especially helpful when you have a CTA for a paid offer or if you are in an open enrollment for a paid offer campaign. I would use these at the BEGINNING of an episode. 

Pro Tip #1: Always provide a simple script for them to use.

Pro Tip #2: Ask them to keep their audio clip to 60 seconds or less. 

Pro Tip #3: Create a spreadsheet to track what audio clips you have and when you aired them last. I highly encourage you to re-use all of these types of audio clips periodically. 

I use the free version of the Speakpipe platform for all of the audio clips you hear on my show. 

If you would like to submit a clip with your favorite episode recommendation for Podcasting Business School just use THIS LINK and the script below:

"Hi this is XYZ from the XYZ podcast. My favorite episode of Podcasting Business School is episode XYZ because XYZ."

Audience audio clips are just ONE of my favorite ways to level up my audience engagement. Check out this week's episode for more audience engagement awesomeness!

🎙 PBS episode 385: Five strategies to initiate podcast audience engagement.

Topics discussed👇

*An engagement strategy that will work even if you have a tiny following.

*Four ways that I use livestreaming to ramp up my audience engagement.

*Three ways to show up authentically and build real relationships with your audience.

⭐️ CLICK HERE to listen to this episode of Podcasting Business School