⭐️ This week I'm going to share a business cheat code I've been using that is really working well with increasing my sales numbers for my services: TESTIMONIALS.
We all know how competitive the "online expert" space is.....so how do we stand out from the crowd?
One word Pod Pals: RESULTS!
If YOU are the one producing results people will find their way into your business!
Here are four ways that I'm using client testimonials to level up my expert positioning and ramp up my business!
✅ 1. Audio testimonials at the start of every Tuesday episode of my show. The first thing that I want you to hear every week is another satisfied client saying why they hired me and what I helped them accomplish. I highly recommend putting these in the INTRO. If you stick them anywhere else they may be skipped.
✅ 2. Testimonial quotes on social media. I will get the text from the audio and trim it down into a quote for use as an IG post and an IG story. I then save the IG story to my Client WINS highlight on my IG profile. You can check that out HERE.
✅ 3. I have a testimonial "hall of fame" on my website. At the bottom of my home page I have a TON of testimonials on display. I drive a lot of traffic to my home page every week so this is another great opportunity for some increased expert positioning.
✅ 4. I included testimonials in my email funnels.... So many people are missing out on this! Look at your current funnel emails and what they are driving towards (aka the offer). If you have a great testimonial that lines up with the topic of the email funnel/offer then it must be inserted in there somewhere!
PRO TIP: I set aside time on my calendar every Tuesday to work on testimonials. This is when I chase down my clients for audio clips and create/post my social media assets.
Now that I have your brain in revenue ramp up mode you should consider diving into episode 407 where I dish out more testimonial tips along with two other business generation strategies that are really working well for me right now.
🎙 PBS episode 407: Three podcasting strategies that will ramp up your sales revenue quickly.
*Four components for building an effective testimonial matrix.
*The difference between a coaching episode and a success story episode.
*How my limited series podcast funnel started generating revenue right away.
*The #1 mistake I see podcasters making with their coaching style podcast episodes.
🤩 Client testimonial of the week: My client Anne-Marie Tamrowski has an awesome podcast called Podcast Guesting Tips.
Check out what Ann-Marie has to say about working with me:
"I struggled with how to tie in my services to my current podcasting brand. Adam helped me develop a new podcast that specifically focuses on the services that I offer, but in a way that hasn't been done before!"