How Amy made $15,000 from 3 podcast episodes.
Hey Pod Pals!
This newsletter was lovingly curated (without the use of any AI) in real time on Thursday morning at 7:54am CST.
I'm feeling very entrepreneur-ish today as I sit typing this from a Starbucks as I sip my cold brew coffee while my son Henry is at football practice.
📈 Today we are going to talk about how my client Amy Sylvis used my 3 episode podcast content campaign strategy to make $15,000.
This is a story that I've been very excited about sharing with my Pod Pals!
Amy is the host of a show called Raising Capital for Real Estate Investing.
She heard me talking on the podcast about my new 1:1 Speed To Result consulting program and she was the first person to sign up.
I LOVE working with quick action takers!
With this particular coaching program the goal is to focus on ONE single objective and use a 14 day window to fully optimize a strategy to achieve progress towards that goal.
Amy said she wanted to be able to launch her new offer and make some sales to her podcast audience.
Here are a few important details for you to know about Amy's show and her offer:
➡️ 1. She had released 32 episodes of her show.
➡️ 2. She was averaging 97 downloads per episode.
➡️ 3. The offer she wanted to develop the campaign around was priced at $5,000.
➡️ 4. She has about 700 people on her email list.
We spent our 14 days together working on tweaking a few things with her offer and then we developed a three week podcast content campaign strategy where we optimized:
🎯 The topic of each episode so that it called to her ideal potential clients.
🎯 Client testimonial audio clips that added credibility and expert positioning to each episode.
🎯 One clear call to action to her offer at the beginning and the end of the three episodes.
🎯 The specific type of each episode. For this strategy it's really important to NOT use an interview episode.
At the end of our 14 day consulting program we both felt really good about the strategy.
I told her that she probably won't make any sales this first time around because it was June (typically not a great sales month) and her audience had never heard about this offer before.
I honestly had higher hopes for the 2nd round of the campaign that she's going to do in the early fall.
...and then I got this Voxer message from Amy after she wrapped up her 3 week campaign 👇
"Two sales and a 3rd is pending! This is awesome!! I'm so excited that I can't see straight!"
Eventually that 3rd sale was closed and Amy put $15,000 in her pocket from this content campaign.....and just a reminder...her show "only" gets 97 downloads per episode!
I hope this gives some of you a dose of monetization motivation!
Now let's peel back an extra layer and talk about a couple of things that helped Amy achieve these results:
🏆 1. This was actually the 2nd time that Amy had hired me. She also hired me to help her optimize her podcast launch.
This means her podcast SEO and content strategy were 100% dialed in from the beginning. She has been attracting great fit podcast listeners for her small niche podcast from the start!
🏆 2. She has been following my 2/3 Content Rule and doing coaching episodes.....and two of her $5,000 purchases came from people that had previously done a coaching episode with her.
They didn't hire her right after they did the episode...but they were primed for a sale once she did the content campaign!
What's next for Amy? She has hired me for a 3rd time to help her with her Podcast + Newsletter strategy so she can grow her email list before the next content campaign!
I love sharing motivational client results case studies like this.....let me know if you want to hear more of these in my newsletters or on the podcast!
📌 Last thing for today: My July podcast growth EXPLOSION! 🚀
Normally July is a "dip month" when it comes to my podcast downloads...BUT...this year I decided to try a few experiments and my audience growth is EXPLODING!
This inspired me to create a 3 day free challenge inside of my Skool community where I'm going to break down exactly what I did.
🗓️ The free challenge is NEXT WEEK July 28th-30th.
I'd love to have you join for free!
Talk to you next week!
Your Pod Pal,
Adam
⭐️ P.S. Here's the scoop on my podcast episode this week!
🎙️ Podcasting Business School EP 631: How to grow your email list without paid ads with Tracy Beavers.
In this episode I invited my Pod Pal Tracy onto the show to discuss how podcasters can build our email lists!
Topics discussed:
-Do lead magnets still work?
-Is AI making it harder for online coaches to get clients?
-Can we trust email open rates and click stats?
-Tracy's BEST free list building strategies.