Steal my new membership monetization idea for podcasters.
Hey Pod Pals!
This newsletter was lovingly curated (without the use of any AI) in real time on Thursday morning at 8:36am CST.
I'm already one cold brew coffee to the good and I'm working on a second....let's start the party!
⭐️ This week we are going to talk about a brand new podcast monetization idea that I'm calling a Challenge Based Membership Offer.
Pod Pals I've been blessed with both a gift and a curse: I have SO many ideas!
I just don't have the time or capacity to implement them all in my own brand/podcast/business so this week I'm hoping that some of YOU take this idea and run with it...I think it's a winner!
Here are a couple of problems that I see with traditional online membership models:
❌ 1. They are too complex...there is too much stuff in there to even know where to start.
❌ 2. People get bored (or they aren't seeing results) and stop taking action.
I've got an idea to solve both of these issues and I'm calling it a Challenge Based Membership Model.
If I were using this method, here is EXACTLY how I would do it:
✅ 1. I would run a new 5-10 day challenge to kick off each month. The challenge needs to address a specific pain point that your audience has.
Example: If you have a personal growth brand you could do a 10 day meditation challenge.
I wouldn't recommend doing a challenge that lasts longer than 10 days....keep....it....simple!
✅ 2. I would do a community zoom chat to kick off the challenge, explain how it works, and answer questions.
✅ 3. I would use some kind of a support forum (FB group etc) so that members can report in each day of the challenge and be supported by the group members.
✅ 4. I would do a 2nd monthly community call towards the middle/end of each month to celebrate WINS from the previous challenge and preview next month's challenge.
✅ 5. I would price this in the $47-$97 per month range. If you are in the entrepreneurship/business space you can charge more than $97/month.
✅ 6. I would promote a "first challenge FREE" deal on my podcast, email list, and social media to get people to try out the membership.
✅ 7. Every once in a while I would take the recording from a monthly group zoom chat and release it as a podcast episode. My CTA for this episode would be the "first challenge free" deal.
✅ 8. I would let the community vote on a Challenge MVP each month. This person gets to do a bonus coaching session....which is released as a podcast episode. My CTA for this episode would be the "first challenge free" deal.
Pro Tip: Don't screw up this idea by making it more complicated with your 12 module online course.....save that for another offer.
If you want to steal a few more of my simple ideas to start making meaningful income with your podcast and online biz check out this week's episode!
🎤 Episode 551: Three simple strategies to help podcasters earn $1,000 (without sponsorships).
Top Takeaways:
*Why sponsorships and affiliate income might be further away than you think (and what to focus on instead).
*The surprising power of a simple paid community structure and how to price it for maximum impact.
*How I turned a free challenge into a $14,000 payday.
*The "hidden" consulting package that consistently brings in $500-$1,000 per client.
⭐️ CLICK HERE to listen to the latest episodes of Podcasting Business School
📢 Podcast Audit: Podcast Listener To Client Conversion Strategies.
Last Friday I had Naomi from the Leaving Well podcast on the show for a podcast audit.
I dished out some ideas on how to convert your podcast listeners into becoming your best clients.
Check out episode 550 to hear all about it.
😎 Podcast listener question of the week:
This week our question is from Kimberly Cain from the Naked Vibes podcast.
Here is Kimberly's question: "When we are looking at adding a title extension to our podcast name do we need to worry about having a title with too many words in it?"
Great question Kimberly!
If you want to play it super safe with the podcast police I would try to keep your podcast name to 5 words or less.
Here's a template:
➡️ (BIG keyword) strategies/tips for (Keyword/identifying term)
Example:
➡️ (Podcasting) tips for (Personal Trainers)
Now that being said...I experiment a lot with my title extension and many times it will be pretty lengthy and I've never noticed any negative results.....or been arrested by the Podcasting Police. 🤞🏻
🚀 Podcast Launch Tip of the week:
I frequently get asked about whether or not you should release a "trailer" episode of your podcast before the actual launch week.
When someone works with me inside of my Podcast Launch Blueprint program we try to release "episode 001" about 4-7 days before the launch week.
I mainly do this so we can make sure everything is showing up correctly and looking good inside of Apple Podcasts and Spotify.
⭐️ In episode 077 of Podcast Launch Tips I do a deep dive on my entire trailer episode release strategy.
📌Upcoming Events📌
Here are a few upcoming events that I will be either hosting or speaking at:
🔥This Friday🔥 FREE Podcasting Business School Workshop: Simple strategies to help podcasters reach 1,000 downloads per episode. Friday February 7th 1:00pm-2:30pm EST.
😱Live Workshop😱 Email List Growth for Podcasters: April 9th & 10th in Nashville, TN. Spend 12 hours with me live and in person as I teach you how to GROW your email list and then leverage it to make consistent sales.
📈Podcast Growth Coach Certification📈 I'm only doing ONE certification cohort in 2025 and we start on April 1st (not a joke!). Registration is OPEN.
Content Entrepreneur Expo: August 24-26th in Cleveland, Ohio. I've just accepted an invite to speak at CEX for the second year in a row. This is an amazing event for content creators and entrepreneurs. I hope to see you there!
🤩 Client testimonial of the week: My client Kristen Edwards has a great podcast called Amplify Ambition.
Check out what she has to say about working with me:
"I joined the Online Business Academy for Podcasters because I needed help with creating offers that align with my podcast mission..without overthinking each and every step. My favorite part about being an Academy member is our training calls. The community gives me new ideas and steps to take with clear and concrete action steps."
➡️ If you are ready to get some help with learning how to leverage your podcast to build your online business and get more clients hop on my Podcast Profit Potential Discovery Call calendar.
💥What's happening on THREADS this week: I've been posting a SuperThread (long form post) every day and here are a few that people seem to like:
✍🏻"Three podcast content simplification strategies. Three minutes to learn. Three hours you'll save this week..." Full post HERE
✍🏻"The most important online business skill that very few entrepreneurs are using: How to collect and leverage client testimonials. 4 simple strategies I use..." Full post HERE
✍🏻"Running banner ads on Overcast FM is a very powerful podcast growth strategy. But very few podcasters actually know about this platform. Here's what you need to know about running banner ads on Overcast FM....." Full post HERE
That is all for today. I hope that you are enjoying this weekly newsletter!
I've got to finish off this 2nd cup of cold brew coffee and head into a mastermind meeting!
Your Pod Pal,
Adam
👇👇👇
⭐️ P.S. Ready for some help with your podcast launch, growth, or client attraction strategy?⭐️
Sign up for a FREE Podcast Profit Potential Discovery Call.