business tips podcast monetization Jan 03, 2024
⭐️ This week I'm going to tell you about my top online business strategy for 2024.
As online entrepreneurs and content creators it is easy for all of us to fall into the "shiny object syndrome" trap.
Most of us love creating new offers just as much as we love creating new podcast episodes! This isn't necessarily a bad thing.....as long as we are able to maintain this very important focus point:
👉 We need to double down on what is already working in our online business before we run off to create new things.
So before you dive into creating your latest and greatest new offer ask yourself these important questions:
📌 1. What is already working well in my online business?
Example: In my business there are two things that are already working extremely well. The first thing that is working is using Discovery Calls as my main CTA. I've been doing a ton of these and I had my best year in business yet. The second thing that is already working is my Download Growth Club membership. The members are getting great results and the group is growing steadily month over month.
📌 2. What can I do to continue to improve upon what is already working?
Example: To improve on my Discovery Call success I need to promote them more often both on my podcast and in social media. With the Download Growth Club I want to spice up our small group coaching sessions and also incentivize the members for referrals.
📌 3. What is the next action step that I need to prioritize and block off time for so that I can improve what is already working?
Example: I'm going to do a 12 week podcast promo campaign for my Podcast Profit Potential Discovery Calls and I will do at least one IG Story per week with a link to sign up. For the Download Growth Club I'm adding mini workshops to our group coaching sessions. I did the first one last night on how to create an effective lead magnet for your podcast. I will also be running monthly rewards promotions for members that refer new members. They already get recurring 25% commission, but I'm going to add some monthly prizes as well.
The idea of doubling down on what is already working is just one part of my online business plan for 2024. To hear about the rest of my game plan check out episode 437!
🎧 437: My 2024 podcast monetization game plan.
Top Takeaways:
*The system I created to help me strategically build my online business.
*One high ticket coaching offer that I'm going to add in 2024.
*Two experimental offers that I will try out in 2024.
⭐️ CLICK HERE to listen to the latest episodes of Podcasting Business School
🤩 Client testimonial of the week: My client Jennie has an awesome podcast called Multi-Passionate Like a Boss.
Check out what she has to say about working with me:
"I hovered in Adam's orbit for eight months. And then one day I was like, well....wait a second. If he provides this much amazing content for free, what must his paid stuff be like? So I joined the Download Growth Club. And all I can say is that if you have any questions about podcasting, Adam has an answer. I have never met someone more committed to making my life easier and all I can say is that hiring Adam was one of the best business investments I've ever made."