⭐️ This week we are going to chat about a simple strategy to help your brand stand out in a crowded niche.
It can be really frustrating when you know in your heart that the content that you are putting out is highly impactful but it is getting lost in the mix inside a very crowded niche.
I experienced this big time when I launched my first show in 2015 in the health podcasting space.....and then I figured something out.
I had developed some unique processes and strategies that worked well for my clients so I started to strategically name those processes and talk about them on my show.
I knew this strategy was working when my audience started to use the same terminology when we interacted.
I've used this same process naming strategy with my Podcasting Business School brand. When I do Podcast Audits or discovery calls with my audience I here them reference things like:
👉 The Podcasting Success Timeline.
👉 Adam's 2/3 rule for expert positioning.
👉 The 72 hour marketing window.
So here is my challenge to you:
Think about a process or system that you use in your brand or business and give it a name. Then do a podcast episode where you break it down for your audience. In future episodes reference the process by it's name and do the same if you go on other people's podcasts or speak on live stages.
In this week's episode I unveil a new process that I call: Content Campaign Cycles. If you are attempting to sell any programs, products, or services to your podcast audience you need to check this one out....and then create your first Content Campaign Cycle with the templates provided in the episode!
🎧 441: Tips for creating your 2024 podcast content calendar.
*The BIG content creation mistake that I want you to avoid in 2024.
*Two content variables that you can manipulate for specific results.
*Six examples of how I create my Content Campaign Cycles.
*Three content planning pro tips to help you keep things simple in 2024.
🤩 Client testimonial of the week: My client Diana Lidstone has a great podcast called Work Less Profit More.
Check out what she has to say about working with me:
"Coaching style episodes work! I just signed a 5-figure private coaching client who did a coaching episode with me. Thanks Adam!"
🚨Hop on my calendar for a Podcast Profit Potential discovery call:
If you are a coach, consultant, or a service provider looking to use your podcast to grow your online business then hop on my calendar for a Podcast Profit Potential discovery call.
In this free 20 minute session I will help you figure out the single action step that you need to focus on that will help you grow your online business with your podcast.
If I have a paid service that can help accelerate your progress I will go through that with you and we can chat about working together!