This strategy helps podcasters 2x-4x their downloads.
Hey Pod Pals!
This newsletter was lovingly curated (without the use of any AI) in real time on Thursday morning at 9:00am CST.
It's a multi-tasking kind of a morning here in the Schaeuble household.
As I'm typing this I'm also batch cooking 4lbs of burgers in the air fryer, jasmine rice in the Instant Pot, and baked sweet potatoes in the oven.
It takes a lot of food to feed these kids....LOL!
📈 Today we are going to talk about a super simple strategy that pretty much ALWAYS works when it comes to increasing downloads.
If you are getting less than 100 downloads per episode (measured 30 days after release)....I'll bet this strategy will 2x-4x your downloads in the month of October.
I call it a Quick And Dirty Rebrand....
It's a scientific fact that most podcasters suck at naming their show.
We like cute, catchy, and creative names like:
-Livin, Lovin, and Lifin
-EntrepreNewHer
-Being HughMan
and don't get me started with all the names that are acronyms like the P.O.O.P cast (People offering opportunities podcast)
The real problem with a cute, catchy, and/or creative name is that it doesn't leverage SEO.....which is the #1 way listeners can discover your show.
Podcast SEO is how you grow your audience organically while you sleep!
So here's the fix:
We need to get at least ONE highly searched keyword in the name of your show....and I REALLY want it to be the first word in the name.
*NOTE: The first word in the name of a podcast has the most SEO power.
Now....many of you won't go for this idea because you really love the name of your show (and you just ordered 200 hats with the logo on them and you filed for a trademark....)
This is where my quick and dirty rebrand comes in as an effective strategy.
✅ Step One: We create a podcast title extension that leads with a strong keyword for your niche.
✅ Step Two: We go into your podcast host and change the listed name of your podcast so that the new title extension is at the front of the name (to leverage that first word keyword).
✅ Step Three: We update your podcast logo to include the new keyword rich subtitle (it has to be easy to read!).
The best part is that you don't have to do a full rebrand and you can keep referencing the same show name you always have.
We are literally just flipping the title extension and the main title in your podcast host listing...that's it!
Let's go through a few examples:
➡️ My client Sandi just launched a show called Midlife Miles. The word "midlife" is a solid keyword but her show is about walking, running, etc.
Her show is listed as:
Running, Walking, and Exploring: Midlife Miles
She launched this past Tuesday and her downloads are looking great in the first two days!
➡️ Emma is a member of my Skool community. Her show is called My Lighter Way. Her show is actually about pregnancy and birth prep.
Her show is listed as:
Pregnancy, Birth, and Postpartum Prep: My Lighter Way
When Emma made this change she 7x'd her weekly downloads immediately!
➡️ The first client that ever tried out this strategy is my friend Laurie-Ann Murabito. She has a show called Be In Demand. Her show is actually about public speaking (which is a GREAT keyword!).
Her show is listed as:
Public Speaking, Storytelling, Selling, and Career Advancement: Be In Demand.
Laurie-Ann 4x'd her weekly download averages in the first week after making this switch!
Now here's the BIG MISTAKE that I want you to avoid:
This strategy won't work if you don't understand what your ideal podcast keywords are for your specific niche.
I see it happen all the time when I talk about this topic!
Podcasters get all fired up about it, switch up their name....but still no keywords... so it doesn't work.
Here are two quick suggestions:
1. Join my free Skool community and put up a post with your Quick And Dirty Rebranded name idea before you make it official.
I will give you some feedback along with the rest of the community.
2. If you want me to work directly with you on this strategy, hop on my Discovery Call calendar where we can discuss my coaching options.
I really hope that you are open to trying out this strategy because I truly believe that your audience will grow....and THAT will motivate you to keep podcasting!
Speaking of podcast growth....I'm already cooking up some ideas for next week's newsletter and something I'm calling The Podcast Growth Formula.
Let's see if anyone can decipher the formula before next Thursday:
Podcast Growth = CV + (SEO + $ + PGF + (SMPF + sk + as))
Talk to you next week!
Your Pod Pal,
Adam
⭐️ P.S. Here's the scoop on my podcast episode this week!
🎙️ Podcasting Business School EP 641: Q4 Podcast Content Strategy (How to grow your podcast October-December)
Did you know that in the 4th quarter of the year there is a specific 6 week growth window where it's easier to grow your podcast?
In this episode I teach you how to optimize your content to max out your GROWTH from October-December 2026.