Three brand building superpowers for podcasters.
Hey Pod Pals!
This newsletter was lovingly curated (without the use of any AI) in real time on Thursday morning at 9:22am CST.
I've had a nice steady start to my Thursday morning. It's great being back to the "kids are back in school" version of my life schedule....LOL.
Really quick before we dive into the newsletter......
🚨HEADS UP: I've got a great deal going on this week.... ⤵️
If you purchase my Podcast Growth Bootcamp course + coaching program this week (just $297) I will add a BONUS 5th week of coaching to your account.
This is the program where I unpack all the podcast growth strategies that helped me get past one million downloads as a podcaster.
With my pop in Office Hours coaching sessions you get direct access and support from me as you go through the program!
To get the bonus week of coaching access you MUST make your purchase by this Sunday, January 11th.
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This week we are going to discuss three brand building superpowers that are totally unique to audio podcasters.
I know that many of you are in the messy middle of your podcasting journey so I wanted to use our newsletter chat today to remind you of a few superpowers that we uniquely have as audio based content creators!
💪🏻Superpower #1: Our audio content gets integrated into the life routine of our listeners.
Audio content is unique compared to other forms of content like TikTok, Youtube, Blogs, etc.
This is because our audio content is almost always consumed while the listener is doing something else like driving their kids to school or while they are walking on their lunch break.
This consumption pattern creates a superpower for us because now our content has become a part of their weekly routine.
For example:
I have a show that I ALWAYS listen to on my morning walks.
I also have a show that I ALWAYS listen to when I drive to pick my kids up from school.
📌 A key takeaway that you should have from understanding this point is that this superpower can be completely lost if we take breaks from our weekly content release schedule.
If one of my go-to shows takes a "break" for three months I'm 100% inserting a new show into my routine.
This is why I get so preachy about batch recording our content and staying ahead so we can release episodes EVERY week and still take plenty of breaks from creating content as needed.
💪🏻Superpower #2: Our audio content has 100% deliverability.
Think about this Pod Pals: If the average content marketer sends an email and 70% of the people they send it to DON'T open it.......that is considered a GREAT open rate! (30%)!!!
A true superpower of audio podcast content is that when you hit PUBLISH:
➡️ There is no almighty algorithm that keeps your audience from listening to it.
➡️ There is no SPAM filter that prevents your audience from consuming this piece of content.
Your audio content shows up in Apple, Spotify, etc EVERY time.
...AND many podcast player apps send a little pop up notification to let the consumer know a fresh episode is waiting for them on their phone!
Think about how often you are on your phone, and then bask in the glory of knowing that YOUR content is always showing up on this device that we are all somewhat addicted to!
💪🏻Superpower #3: Growing an audience with audio content is HARD.
One of my favorite authors is Ryan Holiday and my favorite book is The Obstacle Is The Way.
Ryan talks about how learning how to work through and solve life's biggest challenges is the ultimate path to personal growth and success.
I feel like that message really fits for my podcasting journey. Growing my podcast to over 1.2 million downloads has been the HARDEST fucking thing I've every done in my entire life....period.
Nothing else even comes close!
➡️ There is no "going viral" in podcasting.
➡️ I've had to figure EVERYTHING out along this 10+ year journey.
➡️ I've suffered too many defeats to count with failed content ideas, offers that didn't sell, etc.
➡️ I wanted to QUIT every day for the first three years.
But pushing through this enormous challenge and figuring out how to grow this platform, one small piece at a time, has completely changed who I am as a person (for the better!).
95% of podcasters QUIT before they get to episode 100....I'm getting ready to cross over 1,400+ episodes from my various shows over the past decade.
This experience has led to:
➡️ An income level that I never thought I would reach.
➡️ A three day work week that allows me to be present in my kids' lives at an annoying (to them) level.
➡️ A deep sense of joy and gratitude for the life that I get to live each day.
TLDR: If you are on episode 37 of your podcast and you are feeling down because you don't have many downloads....just keep going!
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🤩 Client Testimonial of the week: My client Mona Weathers has a show called Homesteading For Beginners.
Check out what she has to say about working with me:
"Adam has helped me reach 10,000 downloads for my podcast in six months! Now I have this podcast that is growing and successful and I want to let you know that you will not regret hiring Adam as a coach!"
Ready for some help? Get started with my Podcast Growth Bootcamp Course + Coaching program.
New Content for this week:
🎙️ Podcasting Business School EP 603: My 2026 Podcast GROWTH Game Plan.
In this episode I'm diving into my specific podcast growth game plan for 2026.
I'm ready to reveal which growth strategies I'm doubling down on this year.....and which ones I'm throwing in the garbage!
🚨Upcoming FREE Workshop: Ten mistakes that will hurt your podcast download numbers.
Join me live on January 20th or January 28th.
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❤️ If you have been enjoying my newsletter I'd really appreciate it if you would share it with one of your Pod Pals that might get value out of this content!
Just hit that FORWARD button and share it out! 😎
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Talk to you next week!
Your Pod Pal,
Adam
⭐️ P.S. Ready for some help with your podcast launch, growth, or with getting more clients from your podcast?
Hop on my calendar for a Podcast Profit Potential Discovery Call and we can discuss how we can work together.