8 strategies that helped me go full time as a podcaster.

 

⭐️ This week we are going to talk about eight strategies that helped me become a full time podcaster in 2019.

It took me five YEARS to go from a podcast newbie with ZERO subscribers, email list, and social media followers.......to becoming a full time podcaster and online business entrepreneur. 

I know that many of you are at least interested in the idea of being a full timer so I thought I would drop a few strategies that have helped me along the way.....so that you can get there faster than I did!

 

Strategy #1: As I worked towards being a full time podcaster I had to block off a set amount of time each week for:

⏰ Content creation

⏰ Content promotion

⏰ Creating my offers

⏰ Building my email list

I started with just 30 minutes every Tuesday afternoon to work on all of the above. Then I expanded the blocked off time to 60 minutes....then to half a day....then to a full day.....etc.

If you don't block off any time for these essential business/brand building tasks your job/family/life will consume your entire calendar and you will spin your wheels for YEARS.

 

Strategy #2: I created a Start Anytime Offer that:

✅ Helped solve a specific pain point of my ideal podcast listener.

✅ Listeners could purchase and get started with right away.

✅ Allowed listeners to be coached directly by me.

✅ I could charge over $500 for.

I figured out that my audience was much more likely to buy an offer that provided direct access to me....and I could charge MORE for that type of an offer.

 

Strategy #3: I leveraged the three buckets of podcast growth to expand my audience:

🪣 Organic discovery/SEO

🪣 Effort based marketing/promo/guesting

🪣 Paid ads ($300-$500 per month)

This strategy helped me to grow my audience to over 25,000 downloads per month by 2019.

 

Strategy #4: I created a weekly content cadence that my audience could depend on:

➡️ New podcast episodes every week on Tuesday/Friday.

➡️ A fresh newsletter every week on Thursday.

➡️ One free workshop or Pod Pals Zoom Party every month.

📌 I've never missed a weekly podcast episode release since 2015.

📌 I've never missed a weekly newsletter release since 2018.

I consistently show up for my audience and they consistently show up for me.

 

Strategy #5: I allowed my happy clients to help sell my programs for me via testimonials on..

😎 My website

😎 Social media

😎 My podcast

You can't argue with great results....and we have to show them off consistently!

 

Strategy #6: I created a recurring revenue stream via a monthly membership offer which allowed me to:

✅ Have dependable monthly income.

✅ Expand my online business offer stack.

✅ Create deeper connection (and better results) with super fans.

 

Strategy #7: I continuously looked for opportunities to niche down.

❌ If your podcast is for "everyone....nobody will listen.

❌ If your offers are for "everyone"...nobody will buy.

 

Strategy #8: I had a BIG business goal of becoming a full time podcaster and I was willing to WORK for it.

📌 Too many podcasters have big BUSINESS goals...but they are putting in HOBBY level effort.

I invested FIVE YEARS of my life to achieve this dream....If I can do it...so can YOU!

 

Now you all know that one of my favorite things to talk about is simplifying the process of leveraging your podcast to get clients.

One of the ways I do this is with my super simple website strategy....and I dropped a full episode about it this week!

🎤 Episode 547: My Podcast First simple website strategy.

 Top Takeaways:

*The three essential elements of a Podcast First website strategy.

*Why traditional website advice might not apply to podcasters.

*How to create a "quick pit stop" that turns your listeners into clients.

 

⭐️ CLICK HERE to listen to the latest episodes of Podcasting Business School 

 

 

📢 Podcast Audit: Simple strategies for podcast growth and monetization.

Last Friday I had Harmony from the Harmony Inspired Health podcast on the show for a podcast audit.

I dished out some of my favorite strategies for growth and monetization.

Check out episode 546 to hear all about it.

 

 

😎 Podcast listener question of the week:

This week our question is from Laurie-Ann Murabito from the Be In Demand podcast.

*SIDE NOTE* You may remember Laurie-Ann from THIS episode of my podcast. She is an amazing public speaking coach and she gave me some new strategies for my session at Podfest and her guidance really helped me rock the stage. If you want to consider working with Laurie-Ann THIS is a good place to start. I told her that I wanted to shout her out and she offered to pay me to promote her new program and I said "NO WAY!".....so the link above is not an affiliate link, etc....it's just an honest recommendation if you want to level up as a public speaker!

Here is Laurie-Ann's question: "What are some ways that I can promote and grow my podcast outside of social media in 2025"

Great question Laurie-Ann!

I like to view podcast promotion like a pie chart. We can move the sections of the pie to represent different percentages of where we are putting in effort.

The KEY takeaway is that as you minimize one section of the pie chart you need to expand another section to make up for it. 

So if we are going to minimize the "social media effort" section of the pie chart we will have to spend extra time on other promotion methods like:

➡️ Podcast guesting.

➡️ Paid ads.

➡️ Organic discovery/SEO.

➡️ Email marketing.

I think one very simple solution for you would be to work hard this year to ELIMINATE social media platforms each month until you get down to 1-2 to focus on.

This will greatly reduce your time on social media....and you will probably enjoy that time a LOT more!

If you would like to submit a question for me to answer in this newsletter and maybe even on my podcast here is how to do it:

1. Use my Speakpipe link to record 90 seconds or less of audio.

2. Use this template: "Hi this is (YOUR NAME) from (YOUR PODCAST NAME). My question for Adam is (ASK YOUR QUESTION)."

 

 

🚀 Podcast Launch Tip of the week:

99% of podcasters are not being strategic enough with their podcast intro and outro audio.

It's that same, very skippable, song and dance with every episode.

I believe that strategic pattern disruptions are the KEY to creating intro and outro audio that leads to more:

➡️ Downloads

➡️ Discovery Calls

➡️ New clients

⭐️ In episode 075 of Podcast Launch Tips I do a full breakdown of my favorite strategies for my podcast intro and outro.

If you could use some help with launching your podcast you can apply for a FREE podcast launch strategy session where you get to come on the show.

 

 

📌Upcoming Events📌

Here are a few upcoming events that I will be either hosting or speaking at:

🔥NEW🔥 FREE Podcasting Business School Workshop: Simple strategies to help podcasters reach 1,000 downloads per episode. Friday February 7th 1:00pm-2:30pm EST.

Content Entrepreneur Expo: August 24-26th in Cleveland, Ohio. I've just accepted an invite to speak at CEX for the second year in a row. This is an amazing event for content creators and entrepreneurs. I hope to see you there!

 

 

🤩 Client testimonial of the week: My client Lacey Baxter has a great podcast called Funnel Building Strategies for Online Business Owners.

Check out what she has to say about working with me:

"I hired Adam to help me launch my podcast. I wanted to launch with confidence. I wanted to nail the title of my show, the artwork, the description, and come up with an episode plan that I felt good about. And that is exactly what we were able to do by working together! I can't wait to watch this podcast grow. I actually got a new client from the podcast on the first day that it went live!" 

➡️ If you are ready to get some help with learning how to leverage your podcast to build your online business and get more clients hop on my Podcast Profit Potential Discovery Call calendar. 

 

 

💥What's happening on THREADS this week: I've been posting a SuperThread (long form post) every day and here are a few of my favorites that you might like:

✍🏻"You're in a panic. You've worked really hard to build your podcast listenership but now...your downloads are dipping...Here's what you should do..." Full post HERE

✍🏻"I've made over one million dollars with my podcast (with ZERO sponsors). 99% of Podcasters have no idea how to earn meaningful income without sponsorships. Here are 3 reasons why I stopped chasing sponsorships so I could earn more $$$...." Full post HERE

✍🏻"I have released a weekly podcast episode every single week since I started podcasting in 2015. Here's how I've been able to do it (without burning out)....." Full post HERE

 

That is all for today. I hope that you are enjoying this weekly newsletter! 

I've got a 7 minute break to sip another cup of cold brew coffee and then I'm off to attend a mastermind on zoom!

 

Your Pod Pal,

Adam

 

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⭐️ P.S. Ready to learn how to grow your podcast and leverage it to get more clients?⭐️ 

When you are ready, here are a few ways I can help:

• Start a 14-day free trial inside my Download Growth Club membership.
• Get help building out your offers, lead magnets, and marketing funnels inside of my Online Business Academy for Podcasters.
• Use your podcast to attract your best clients with my Podcast Listener to Client Conversion Program.
• Not sure where to start? Sign up for a FREE Podcast Profit Potential Discovery Call.