business tips Oct 04, 2023
⭐️ This week we are going to talk about some of the very avoidable podcasting expenses that are breaking podcasters' budgets.
We all want to "feel" like real podcasters when we first get started and for many of us that means imitating what we see some of our fancy podcasting heroes doing. This leads us to buying expensive mics, renting studio time with an 8K 3D camera, and rolling through the streets in our new Lambo with a license plate that says PODCSTR.
Here is a list of FOUR podcasting budget breakers that my ultra frugal ass never spends money on:
✅ 1. I don't pay anyone to do my audio/video editing for me. I release two episodes per week and I do 100% of the editing myself. It takes me about 45 minutes total to prep the audio and social media assets for my two shows. The key here is not spending HOURS editing your own show. If you are one of those people then you should delegate it to a VA.
✅ 2. I don't pay a VA (virtual assistant) to pretend to be me on social media or email. This is a giant pet peeve of mine. I really hate it when I discover that I'm talking to a 15 year old VA from the Philippines instead of the fancy podcaster that I actually wanted to speak to. I mean I work three days a week and I still have plenty of time to be the real me on my email and social media!
✅ 3. I don't buy expensive podcasting equipment (mics, cameras, mixing boards, etc). I know that this one will hit some of you the wrong way because you love to nerd out on the tech. I just think that too many newbie podcasters feel like they have to buy that $500 mic to be considered a real podcaster. This isn't true!
I've recorded almost 1,000 total podcast episodes with a $97 mic and a $200 camera that both connect with a handy dandy USB plug into my laptop. I used a 2009 Macbook Air for about 700 of those episodes. The Rodecaster Pro sounds cool and all, but I wouldn't even know where to plug in all the wires!
✅ 4. I will NEVER rent podcast studio time. In my opinion this is one of the biggest podcasting scam jobs that exists. For thousands of dollars per month you can outsource the entire process of podcasting. You just show up to the fancy studio and they have everything set up.....meanwhile your podcast is getting 42 downloads per month and you are making $0.00. No thanks! I will stick to my home office...which is also a nice little tax deduction!
Now I'm not going to hate on you if you choose to do any of the above. I understand that not everyone is as much of a frugal budget nerd ninja as I am. I just want to make sure that you don't feel like you have to do any of these things. You are a REAL podcaster when you flip on your cheap ass mic and start putting content out there into the world!
If you want to see every square inch of my monthly budget and what I DO choose to spend money on you need to check out episode 411.
🎙 PBS episode 411: My podcasting business expense breakdown (What I DO and DON'T spend money on.
*My exact monthly ad spend budget and what types of ads I'm using to grow my show.
*How I keep my monthly business expense budget below $1,500 on average.
*Six online services I spend money on to grow my brand and my business.
🤩 Client testimonial of the week: My client Janet Fish has an awesome podcast called Break Through Your Profit Ceiling.
Check out what Janet has to say about working with me:
"Since joining the Download Growth Club my downloads are skyrocketing way up and I'm making lots of money with my podcast. You get coaching, you get courses, you get resources, and you get to join a really cool community of podcasters."