How to stand out in an online world obsessed with A.I.
Hey Pod Pals!
This newsletter was lovingly curated (without the use of any AI) in real time on Thursday morning at 11:27am CST.
My routine is all out of whack today!
The alarm went off at 4:15am because I had to get my wife in for knee surgery by 5:00am.
Everything went well and I got home around 9am, and then I went back to sleep for two more hours....LOL.
And finally....now I'm sipping on my cold brew coffee and ready to bust out a great newsletter!
This week's newsletter is being sponsored by my upcoming FREE workshop! ⤵️
FREE Workshop on Wednesday, July 30th @ 2pm EST
Learn how to avoid the TEN mistakes that will negatively impact your podcast download numbers.
Join me for this free 90 minute podcast GROWTH workshop!
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This week we are going to talk about how to stand out in an online world that is absolutely obsessed with A.I.
Spoiler Alert: Artificial Intelligence is a BIG deal and it isn't going anywhere....but now that everyone is using it....how can we leverage this to stand out?
These last few weeks have been really interesting for me on social media. I feel like I've noticed an extreme uptick in online content that is absolute TRASH.
I'm reading Threads posts from huge online influencers that sound like a fortune cookie written by Napoleon Dynamite:
"Just follow your heart....that's what I do....gosh!"
Fun Fact: I took my wife to see Napoleon Dynamite on our first date....it was the THIRD time I saw that movie in the theater....Vote For Pedro!
So the early AI adopters stood out at first.... but now it is making everyone sound the same online because they are all pulling from the same AI resources.
I'm going to give you a bunch of ideas here in a second, but really there is just ONE big thing that will 100% make you stand out right now...
👉 Show your ass up as a human being and CONNECT with your audience.
Here are the six components of my Human Content Connection Formula:
✅ 1. Pick at least ONE social media platform and use ZERO A.I.
You are a content creator so work your creative muscles and create real stuff born from your brain region!
✅ 2. Go live on a social media platform once per week.
Show up as a human being and show your audience what it is like to interact with you.
You can invite people on like a podcast interview or just invite audience members to either post questions or pop into the livestream for a chat.
✅ 3. Create podcast content with your audience members.
I do this with my Podcast Audits, Online Business Academy Hot Seat Sessions, and my Pod Pals Zoom Parties.
These are all recordings where I interact with and coach my audience members in real time and they are released as podcast episodes.
✅ 4. Do your own discovery calls.
It's weird to me that so many people are surprised that they are doing a discovery call with me and not a sales person, team member, or a 12 year old VA from the Philippines.
I've had so many people tell me that they hired me instead of someone else because I showed up to do the discovery call!
✅ 5. Do your own onboarding calls for your membership or group coaching offer.
All three tiers of my Online Business Academy for Podcasters have to book an onboarding call with me as their first step........this is a pleasant surprise for many.
When someone pays you for a service I think it's a super great idea to get connected with them ASAP.
✅ 6. Answer your own DM's and emails.
A big part of my brand promise is that if you are interacting with me, you are actually interacting with ME.
I LOVE connecting with my audience......so nobody else get's to do it!
Lastly I'd like to have a little side chat about creativity.
I feel like when I am consistently creating, my creativity goes through the roof.
At the beginning of the year I did a 30 SuperThreads in 30 days challenge.
I had to create a new SuperThread (long form text based post) every day for 30 straight days. After about a week of doing this I was literally waking up in the middle of the night with content ideas.
My creative juices were primed!
As a content creators we need to be mindful of our creative powers....we need to work them like a muscle....and keep them primed like a singer does with their vocal chords.
I've already seen a few posts online with brain studies on people that "over use A.I." and it looks like some bad shit was going on.....but all cards on the table....this may have been one of those fake posts from North Korean hackers.....but it still made sense to me!
So to wrap it up:
1. Use your brain.
2. Keep your creative muscles STRONG.
3. Connect with your audience as a real life HUMAN.
4. Stand out from the mushy brain AI over users.
5. Become the People's Champion within your podcasting niche!
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🤩 Client Testimonial of the week: My client Brenda Meller has a show called Enthusiastically Self Employed.
Check out what she has to say about working with me inside of my Download Growth Club Membership:
"My favorite part about being a DGC member is having access to a podcasting expert like Adam. He gives me great ideas to improve my show, increase marketability, and for growing my audience. Whenever I do the work he suggests, I see the results first hand! I have to say that the DGC is an investment that will definitely get you the ROI that you're looking for!"
➡️ Ready to get some help with growing your podcast audience?
Hop on my Podcast Profit Potential Discovery Call Calendar.
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New Content & Resources for this week:
🎙️ Podcasting Business School EP 579: Podcast Growth & Client Conversion Strategies. (Live Coaching Episode)
🚀 Podcast Launch Tips EP 70: What is the optimal time of year to launch a new podcast?
💰 Podcast Monetization Tips EP 010: My simple coaching & consulting offer strategy for podcasters.
✍🏻 SuperThread Of The Week: I'm 44 years old. I'm in my 10th year as a podcaster. Here are 10 podcasting lessons I know at age 44 that I wish I knew at age 34.
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I hope that you are enjoying this weekly newsletter!
I'm off to go make lunch for the family and give my wife her pain meds....Nurse Schaeuble reporting for duty!
Talk to you next week!
Your Pod Pal,
Adam
⭐️ P.S. Ready for some help with your podcast launch, growth, or with getting more clients from your podcast?⭐️
Sign up for a FREE Podcast Profit Potential Discovery Call.